We recently launched two specially created, West Cork Dry Aged Angus Rib Eye and Sirloin Steaks which will be available across a selection of 36 stores in time for the June bank holiday weekend. These prime steaks were among four Tesco certified Irish Angus steaks awarded international Taste and Quality Institute Superior Taste awards in Brussels earlier this month.
Dry-ageing is a globally renowned technique to enhance the flavour and tenderness of steak, and is especially popular with only the best restaurants around the world. These Tesco certified Irish Angus steaks have been specially sourced from West Cork and are carefully dry aged in traditional dry ageing chambers and matured for 30 days offering a steak that is unrivalled in taste, texture and tenderness.
Earlier this month, in partnership with ABP, we were a quadruple winner at this year’s International Taste and Quality Institute Superior Taste Awards for four of its prime Irish Angus beef steaks.
Working in partnership with ABP, we received two exceptional accolades – 3 Golden star awards – for our West Cork Aged Angus Rib Eye Steaks and our finest* Irish Angus Rib Eye Steak; while our West Cork Dry Aged Angus Striploin Steaks and finest* Irish Angus Striploin Steaks were awarded Remarkable accreditation or 2 Golden Star awards. Products are evaluated on a strictly blind tasting experience – with no packaging or identification, prepared, heated or cooked according to producer’s instructions and are presented as if they were served at home.
Commenting on this success, Sheila Gallagher, Commercial Director, Tesco Ireland “We’re delighted to have received such esteemed accreditation for our certified Irish Angus steaks. At Tesco, we’ve a long standing commitment to continuously offer the very best of certified Irish Angus beef that our customers know and love and this international award gives us an even greater endorsement of our quality commitment.”
“West Cork’s reputation for producing some of the country’s finest food is one of the reasons why we have exclusively sourced our new Tesco finest* dry aged steaks from the area. Its mild climate and coastal location provide just the right conditions for producing the perfect steak. With the good weather appearing to stay with us for the long-weekend, we’re looking forward to customer feedback as we launch these products in 35 of our stores across the country.”