Later this month we will launch 3 new fabulous flavours of Tesco Flame Grilled Cooked Hams… and ok we know ham is not the most thrilling of topics but yes, we are excited!
The cooked meat category in Ireland is valued at €260 million per annum. A staple, traditionally used by families for making sandwiches, cooked ham continues to be purchased more frequently than average. At the same time, customers seem willing to try something new or a little different to add a bit of variety to their ham experience!
While our deli style traditional, crumbed and honey glazed hams continue to compete well, Tesco has lacked an alternative in our own brand hams to compete with innovative products such as Fire & Smoke from Kerry Group and New York Deli style hams, but that’s all set to change this month!
“We are delighted with the great taste of these three new hams, developed over months of close cooperation with our supplier, O’Brien Fine Foods in Timahoe, Co. Naas”, says Damian Harte, Senior Buying Manager Meat, Fish, Poultry & Deli Counters.
“In addition to taste, what differentiates us from other products in the sector is that we use Irish ham only and of course price. Our new own brand hams will be more than 35% cheaper than leading competitors, making these new ham flavours much more affordable for families.”
The new flame grilled hams will hit shelves in the last week of August – just in time for back to school. Watch out for colleague tastings –we’re looking forward to getting your feedback.
We hope to bring a bit of excitement back to boring lunchtimes!