One hundred guests arrived at our Christmas media event held at the Odeon on Harcourt Street Dublin in November for the unveiling of our finest* offerings for the festive season.
The venue was transformed into the ultimate Christmas experience with a Tesco twist, providing the tastes, smells and sounds of Christmas to welcome guests on a very rainy November evening.
On arrival, guests passed through a long hallway wreathed with fairy lights and Christmas foliage with our deconstructed advent calendar on display, each festive box representing one of the days of Christmas and showcasing the wonderful foods, wines, sweet treats, gifts and toys that make up Tesco’s 2018 Christmas.
CEO Kari Daniels, along with our commercial buyers, welcomed and chatted with guests, who were treated to a glass of prosecco and samples of our finest* festive fare, including finest* Irish free-range bronze whole turkey, finest* Bone in Ham made with 100% Bord Bia approved pork and finest* Gunpowder Gin salmon.
Cheese enthusiasts were treated to a huge array of cheeses from Ireland and around the world, with free-from alternatives also on offer.
For those with a sweeter tooth, our range of desserts and treats included finest* Chocolate and Ginger Cake; the finest* Belgian Chocolate Collection; and the finest* Belgian Chocolate Biscuit Collection.
These festive treats were washed down with a specially created festive punch and a selection of finest* spirits, mixers and wines.
An interactive window display gave guests a preview of some of the standout items from F&F’s new festive collection, inspired by Christmas traditions.
Among the guests in attendance at Tesco’s Christmas experience were chef Clodagh McKenna, Evoke’s Lisa Nolan, The Gloss’s Penny McCormack, stylist Sonja Mohlich; RTE’s Yolanda Zaw, and model Yomiko Chen.
Providing our media friends with a preview taste of Tesco’s 2018 Christmas – perhaps their first taste of Christmas this year – will ensure they keep us in mind and spread the word throughout the festive season about the truly finest* Christmas fare on offer from Tesco this year!