Diving into our new partnership with Swim Ireland 

Tuesday 21st May, 2019

We’re excited to announce our sporting title sponsorship of Swim Ireland, the National Governing Body for swimming, water polo and diving in Ireland.

Partnering with Swim Ireland, we have pledged to support by providing as many ‘little helps’ as possible to the organisation, its athletes and their families, as well as aiming to increase active participation in swimming throughout the country through a number of joint initiatives which will be rolled out over the life of the partnership.

Currently, Swim Ireland has over 18,000 members in 160 affiliated clubs across the 32 counties of Ireland. As the highest participation sport across the life cycle in Ireland which is open to all ages, abilities, genders and lifestyles, swimming already has strong participation figures and is a prioritised sport in the National Sports Policy. With a shared value on health and wellness this partnership aims to encourage swimming as a gateway to achieving greater health and wellbeing.

Over the course of our partnership, we will work collaboratively to roll out programmes to drive even stronger levels of participation in communities around the country and seek to increase the number of people taking part in existing initiatives such as Get Ireland Swimming and Swim for a Mile and new initiatives including ‘National Swimming Day’ and ‘Support your team, wear your green’.

We are also looking forward to supporting Swim Ireland and its elite athletes on their journey to compete on the international stage. July will see a team of 13 Swim Ireland athletes, made up of 3 divers and 10 swimmers compete in the World Championships in South Korea, not only will they compete for world success, but the event will provide the athletes with their first opportunity to qualify for the Tokyo 2020 Olympic Games.

Celebrating the new partnership, Clair O’Donnell, Head of Brand Activations, Tesco Ireland said; “We’re thrilled to secure this new partnership with Swim Ireland where we can work together to realise our shared mission to Get Ireland Swimming. Just like Swim Ireland, Tesco is at the heart of almost every community in Ireland so whether it’s learning to swim, helping athletes realise their potential or helping swimming clubs through our Community Fund; we’re delighted to help”.