Tesco own label Irish Angus Steaks take home six awards
We are delighted to receive, in partnership with ABP, six prestigious wins at this year’s International Taste and Quality Institute Superior Taste Awards for our own brand 100% Irish Angus steaks.
Products are evaluated on a strictly blind tasting experience – with no packaging or identification. Products are strictly prepared, heated or cooked according to producer’s instructions and are presented as if they were served at home. Scoring is completed on product sensory attributes and given the gradings:
|3 star||Exceptional products with 90% and more of total marks|
|2 star||Remarkable products with marks between 80% and 90%|
|1 star||Notable tasting products with marks between 70% and 80%|
Working in partnership with ABP, we received two Exceptional accolades – 3 Golden star awards – for our West Cork Aged Angus Rib Eye Steaks and our finest* Irish Angus Rib Eye Steak. Both products will now be eligible for review in the Premium Level Crystal Award next year, an extremely revered category which exclusively considers products with three consecutive 3* accreditations.
We were also awarded Remarkable accreditation, or 2 Golden Star awards, for four prestigious products; our Tesco West Cork Dry Aged Angus Striploin Steaks, Tesco finest* Irish Angus Striploin Steaks, Tesco finest* Irish Angus Fillet Steaks and Tesco finest* Irish Angus Bone In Rib Roast.
Commenting on this success, Joe Manning, Commercial Director, Tesco Ireland said:
“We’re delighted to have not only retained our prestigious ITQI honours on last year’s award-winning products, but to also welcome new products to this esteemed line-up.”
“Our teams are very passionate about offering the best range of products in the Irish market, and this seal of approval from ITQI is a true testament to this commitment to serve Ireland’s shoppers a little better every day.”
“These accreditations celebrate our partnerships with local Irish suppliers, where together we continue to bring the best tasting products to our customers’ kitchen tables.”
The International Taste & Quality Institute – ITQI – based in Brussels is the world’s leading organisation dedicated to certifying the taste of food and drink products. The judging process for the ITQI awards is made up of leading independent Chefs and Sommeliers based organisation dedicated to certifying taste for customers. Based in Brussels, the institute is a leading global authority in the areas of testing and promoting top-class food and drink products. The panel of judges is chosen from leading European culinary and sommelier organisations.